PERSPECTIVE IS EVERYTHING
THE WHALE
A different sense of scale.
Stand close, and the whale fills your world.
Step back, and you begin to see the ocean.
To understand a brand, we need both views.
THE BOAT
A small vessel for a different perspective
From inside the boat, all you see is water.
From above, you see where it’s headed.
We work from both places.
THE DOT
Look again at that DOT.
That’s here.
That’s home.
That’s us.
On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives”
*Carl Sagan, 1994, from the book, Pale Blue Dot:
A Vision of the Human Future in Space.
NOT THE CENTER.
JUST A BETTER VIEW.
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TO EXPLORE
A MORE HUMBLE
CREATIVE AGENCY
THE WHALE
A different
sense of
scale.
Up close, a whale is all you can see. Step back, and you see the ocean it belongs to. That's how we look at every brand.
Close enough to understand. Far enough to see the whole picture.
THE BOAT
A small vessel
for a different perspective
From inside the boat, all you see is water.
From above, you see where it's headed.
We work from both places.
THE DOT
Look again
at that
DOT
That's here.
That's home.
That's us.
On it everyone you love, everyone you know, everyone you ever heard of, every human being who ever was, lived out their lives"
*Carl Sagan, 1994, from the book, Pale Blue Dot:
A Vision of the Human Future in Space.
TO EXPLORE
HONOR 600
The phone of a country that keeps going.
We began with the people of Colombia: their memories, their restless energy, their refusal to settle.
Then we found a purpose for every feature: bring a moment back to life, preserve its smallest details, and keep up with everything the day demands.
Figurama
Come
Closer
A single detail is enough.
When a character has lived in your imagination, you do not need to see the whole figure to know who it is.
Para la 11ª edición de Figurama Toy Action, convertimos ese código de reconocimiento en una invitación.
SPOT
Sambil Curaçao
One & Only
There are places we know by their light, their rhythms, and the people who make us feel at home. In Curaçao, there is a word for that feeling: duchi. Some things can only be understood by being there.
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TO EXPLORE
BACK
VIEW GALLERY
HONOR 600
The phone of a country that keeps going.
We began with the people of Colombia: their memories, their restless energy, their refusal to settle. Then we found a purpose for every feature: bring a moment back to life, preserve its smallest details, and keep up with everything the day demands.
BACK
VIEW GALLERY
Figurama
Come Closer
A single detail is enough.
When a character has lived in your imagination, you do not need to see the whole figure to know who it is.
BACK
VIEW GALLERY
SPOT
Sambil Curaçao
One & Only
There are places we know by their light, their rhythms, and the people who make us feel at home. In Curaçao, there is a word for that feeling: duchi. Some things can only be understood by being there.
PERSPECTIVE IS EVERYTHING
NOT THE CENTER.
JUST A BETTER VIEW.
SCROLL
TO EXPLORE
A MORE HUMBLE
CREATIVE AGENCY
PERSPECTIVE IS EVERYTHING
BRAND STRATEGY AND POSITIONING. BRAND ARCHITECTURE. BRAND
PLATFORM. STRATEGIC PLANNING.
CULTURAL AUDIENCE INSIGHTS.
360° CREATIVE CONCEPTS.
BRANDING AND IDENTITY.
ART DIRECTION.
MEDIA STRATEGY, ONLINE AND
OFFLINE. DIGITAL ECOSYSTEM.
SOCIAL AND INFLUENCERS.
PERFORMANCE AND CONVERSION.
BRAND EXPERIENCE.
TRADE MARKETING.
SHOPPER STRATEGY.
RETAIL ACTIVATION.
AUDIOVISUAL, CONTENT AND GRAPHIC PRODUCTION.
BRAND ENTERTAINMENT.
ROLLOUT AND ADAPTATION.
EVERY IDEA BEGINS WITH A QUESTION. WE LOOK CLOSELY ENOUGH TO
UNDERSTAND THE DETAILS, THEN STEP BACK TO SEE HOW THEY CONNECT.
FROM THAT WIDER VIEW, WE THINK, CREATE, AMPLIFY, ACTIVATE AND PRODUCE.
NOT THE CENTER.
JUST A BETTER VIEW.
A MORE HUMBLE
CREATIVE AGENCY
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TO EXPLORE
Our
Team
Meet the people behind
Pale Blue Dot.
Different minds, disciplines and ways of seeing the world. Together, we find new perspectives and turn them into ideas.
Pale
Blue
Dot
JULIAN
GUARIN
CHIEF CREATIVE
OFFICER
RICARDO
ARELLANO
CHIEF
EXECUTIVE OFFICER
DANIEL
SEPULVEDA
CHIEF
EXECUTIVE PRODUCER
VANESSA
SÁNCHEZ
HEAD
CREATIVE
MARIA
AVELLANEDA
CREATIVE
LEAD
ANDRÉS
RUIZ
ART
DIRECTOR
LEAD
GIOVANNY
CEPEDA
ART
DIRECTOR
JUANDA
ANDRADE
ART
MID
CHELSEA
CELIS
ART
JUNIOR
MARIANA
VELAZQUEZ
PROJECT MANAGER
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TO EXPLORE
